Live Video Blogging
Video blogging is the hot new thing these days…if you’re a geek. There are silly ninjas, fake real people (lonelygirl 15), tech geeks, and repurposed television shows. As cool as it is, I haven't seen it really catch on. None of my friends consume a video blog on a regular basis.
What I’ve yet to see, and what I think could sustain a more mainstream audience, is live video blogging. Have a blogger upload their analysis as an event unfolds. Send an email immediately after they upload their video and have users view it right away.
I think live video blogging could work well in sports. First, I’ll use the example of “gurus” or experts who pick the outcome of games for bettors. The fact of the matter is that people bet on sports and they are always looking for an edge. I’ve heard or seen thousands of advertisements for hotlines where customers pay to receive picks through a corny voice recording. It would be much more compelling if a consumer could watch video each day of experts picking games. New video posts can even be uploaded throughout the day, at halftime of games, etc.
Before you think I’m a degenerate bookie realize I think that live video blogging goes way beyond betting on football games. I would love to see ESPN’s “Sports Guy” video blog an event instead of waiting till the next day to post his blog. How about seeing Jim Kramer videoblog live throughout the day BOOYAH! Finally, why not have newspapers break stories through video blog by the writer who has the lead. This could give newspapers back the edge that seems to have become so very dull.
Of course live video blogs have a very short life. Unlike a decent blog entry that can easily reach "evergreen" status a live blog is probably useless after 20 minutes. Therefore, the notification aspect is essential. Fortunately, once you setup your computer to video blog it might be even easier than it is to type out a post.
So, find an interesting topic that has late-breaking news and start video blogging it live!